Why were XRP sales to institutions treated differently?
Confirmed Published 6 min read
Short answer
The court’s July 13, 2023 opinion held that Ripple’s Institutional Sales of XRP were unregistered offers and sales of investment contracts, while its Programmatic Sales were not. The SEC’s March 2026 release says a token that is not itself a security can still be sold under an investment contract, which is a security.
The full answer
What did the court decide about Ripple’s sales to institutions?
In its July 13, 2023 opinion, the court held that Ripple’s Institutional Sales of XRP constituted the unregistered offer and sale of investment contracts in violation of Section 5 of the Securities Act [5]. The background to the case is on the page what the SEC vs Ripple lawsuit was about.
What the sources do give is Ripple’s own summary. On September 15, 2026, Ripple wrote that in 2023 it “secured a landmark victory establishing that XRP is not a security” [1]. That sentence is about the token. It does not describe how each kind of Ripple sale was treated.
How can the same token be a security in one sale and not in another?
The SEC’s Release 33-11412, dated March 17, 2026 and effective March 23, 2026, sets out the distinction in the regulator’s own words. It lists XRP among its examples of digital commodities and says digital commodities “are not themselves securities” [2]. The same release says a non-security crypto asset “can be offered and sold subject to an investment contract, which is a security” [2]. It adds that such an asset does not necessarily remain subject to that contract in perpetuity [2].
Ripple described this release on 15 September 2026 as a joint SEC and CFTC interpretation “naming XRP a digital commodity” [1].
What is the Howey test, and which of its prongs decided each kind of sale? Howey is the test courts use to decide whether a deal is an “investment contract,” one of the things US law treats as a security. The July 2023 opinion states it as “a contract, transaction[,] or scheme whereby a person [(1)] invests his money [(2)] in a common enterprise and [(3)] is led to expect profits solely from the efforts of the promoter or a third party.”[5]
In Release 33-11412 (March 2026), the CFTC says the interpretation “does not supersede or replace the Howey test, which is binding legal precedent”. The SEC’s March 2026 release says it “does not supersede or replace the Howey test, which is binding legal precedent” [2]. In explaining why its listed tokens are digital commodities, the release says they derive their value from the operation of a working crypto system and from supply and demand, “rather than from the expectation of profits from the essential managerial efforts of others” [2].
The 2023 opinion addressed the prongs as follows.
Investment of money: “the Institutional Buyers invested money by providing fiat or other currency in exchange for XRP.”[5]
Common enterprise: “Ripple pooled the proceeds of its Institutional Sales into a network of bank accounts under the names of its various subsidiaries.”[5]
The court wrote that “Whereas the Institutional Buyers reasonably expected that Ripple would use the capital it received from its sales to improve the XRP ecosystem and thereby increase the price of XRP,” Programmatic Buyers “could not reasonably expect the same.”[5]
The court found that “Ripple’s Programmatic Sales were blind bid/ask transactions, and Programmatic Buyers could not have known if their payments of money went to Ripple, or any other seller of XRP.”[5] An institutional buyer, by contrast, “knowingly purchased XRP directly from Ripple pursuant to a contract.”[5]
The court noted that “some Institutional Buyers agreed to lockup provisions or resale restrictions based on XRP’s trading volume.”[5]
Terraform Labs, Judge Rakoff “declined to distinguish between investors who purchased tokens directly from defendants and those who obtained their tokens through secondary transactions,” according to a client alert by the law firm Morrison & Foerster. The alert quotes him: “Howey makes no such distinction between purchasers,” and "That a purchaser bought the coins directly from the defendants or, instead, in a secondary resale transaction has no impact on whether a reasonable individual would objectively view the defendants’ actions and statements as evincing a promise of profits based on their efforts.
It describes his opinion as "reject[ing] the approach recently adopted by another judge in [the Southern District of New York] in a similar case, SEC v.
How much XRP did Ripple sell to institutions versus programmatically?
The court’s August 7, 2024 remedies order says Ripple received $728 million from Institutional Sales under written contracts and $757 million from Programmatic Sales on digital asset exchanges [12]. Ripple’s own sales reporting has also narrowed. Its Q1 2025 XRP Markets Report, published May 5, 2025, said Ripple had published the report since 2017 and would sunset it in its current form starting in Q2 2025 [3]. In the same report Ripple said its transparency “has been used against the company—most notably by former SEC leadership” [3].
crypto.news reported on July 25, 2026 that the money behind Ripple’s acquisitions was built “in substantial part, on years of programmatic XRP sales” [4]. The page on whether Ripple is dumping XRP on holders covers Ripple’s sales in more detail.
The SEC alleged that Ripple sold “approximately $728.9 million of XRP” in Institutional Sales, and about $757.6 million through Programmatic Sales on trading platforms.[5] A third category, Other Distributions of XRP for non-cash consideration, was recorded at “$609 million in ‘consideration other than cash’.”[5] The court found only the first category unlawful, so the two sales channels, close in size, ended on opposite sides of the line. ## How did the ruling treat Ripple’s XRP sales to ODL customers?
The court’s August 7, 2024 order says the earlier Order defined Institutional Sales as including sales to ODL customers [12].
The court described it as letting customers “exchange fiat currency (for example, U.S. dollars) for XRP and then the XRP for another fiat currency (for example, Mexican pesos).”[5] The court defined Institutional Sales as direct sales under written contracts to counterparties that were “primarily institutional buyers, hedge funds, and ODL customers.”[5]
Can Ripple still sell XRP directly to institutions today?
The SEC said on August 7, 2025 that the district court’s final judgment imposed a $125,035,150 civil penalty against Ripple and an injunction prohibiting Ripple from violating the registration provisions of the Securities Act of 1933, and that following the dismissal of the cross-appeals that final judgment will remain in effect [6]. The page asking whether the SEC vs Ripple case is over covers the end of the case. The page on how much Ripple had to pay the SEC covers the penalty.
The Second Circuit did not rule on the disagreement in Ripple’s case. On August 7, 2025 the SEC and Ripple filed a joint stipulation that dismissed the SEC’s appeal and Ripple’s cross-appeal, and the district court’s final judgment stayed in effect, the SEC said.[6] How other courts have handled the reasoning is on whether the Ripple ruling binds other courts, and whether a later regulator or court could draw the line differently is on whether XRP’s regulatory position could reverse.
Does this mean XRP bought on an exchange today is not a security?
The 2026 release lists XRP as a digital commodity and says digital commodities are not themselves securities (March 17, 2026) [2]. The release also says the SEC “may refine, revise, or expand upon the interpretation” [2]. Ripple wrote that it is “confident that XRP’s status as a digital commodity will not change as that rulemaking proceeds” [1]. That is Ripple’s view, not a ruling. The full question is on the page is XRP a security?
What is the strongest case against reading the 2023 result as a clean win?
Two points in the sources cut against it. First, the SEC’s release says the agency may revise its interpretation [2]. A later agency could read the same facts differently, which is the subject of the page on whether a future US government could reverse XRP’s regulatory position. Second, crypto.news argued on 25 July 2026 that the capital Ripple used to buy its businesses “originated, to a meaningful degree, in sales of the token to the market”, so XRP holders “funded it, transaction by transaction” [4].
Whether other courts accepted or rejected the split between kinds of sale is covered on the page asking whether the Ripple ruling binds other courts.
What we know
- Ripple wrote on September 15, 2026 that in 2023 it ‘secured a landmark victory establishing that XRP is not a security’ [1].
- SEC Release 33-11412, dated March 17, 2026 and effective March 23, 2026, lists XRP among examples of digital commodities and says digital commodities are not themselves securities [2].
- The same release says a non-security crypto asset can be offered and sold subject to an investment contract, which is a security, and does not necessarily remain subject to that contract in perpetuity (March 17, 2026) [2].
- The release says it does not supersede or replace the Howey test, ‘which is binding legal precedent’ (March 17, 2026) [2].
- The release also says the SEC ‘may refine, revise, or expand upon the interpretation’ (March 17, 2026) [2].
- Ripple’s Q1 2025 XRP Markets Report (May 5, 2025) said Ripple had published the report since 2017 and would sunset it in its current form starting in Q2 2025 [3].
- crypto.news wrote on 25 July 2026 that Ripple’s acquisition funds were built ‘in substantial part, on years of programmatic XRP sales’ [4].
- July 13, 2023: the court applied the Howey test, under which an investment contract needs an investment of money, in a common enterprise, with an expectation of profits from the efforts of others (district court opinion).
- In the same July 13, 2023 opinion the court found Institutional Buyers invested money, that Ripple pooled the proceeds, and that the buyers reasonably expected Ripple to use the money to improve the XRP ecosystem and raise XRP’s price (district court opinion).
- As recorded in the July 13, 2023 opinion, the SEC alleged about $728.9 million of Institutional Sales and $757.6 million of Programmatic Sales; ODL customers were among the Institutional Sales counterparties (district court opinion).
- August 7, 2024: the court’s remedies order says Ripple received $728 million from Institutional Sales under written contracts and $757 million from Programmatic Sales on digital asset exchanges, and that the earlier Order defined Institutional Sales as including sales to ODL customers (district court order).
- August 7, 2025: the SEC said in Litigation Release No. 26369 that the district court’s final judgment imposed a $125,035,150 civil penalty against Ripple and an injunction prohibiting Ripple from violating the registration provisions of the Securities Act of 1933, and that following the dismissal of the cross-appeals that final judgment will remain in effect.
What we reason Analysis
- The SEC’s 2026 release treats the token and the contract it is sold under as separate things. That framework allows one token to be sold under an investment contract in one deal and outside one in another. This follows from the release’s statements that digital commodities are not securities but can be sold subject to an investment contract [2].
- Ripple’s 2026 summary that the 2023 ruling established ‘XRP is not a security’ describes the asset. It does not, on its own wording, say anything about how each kind of Ripple sale was treated. This comes from the wording of Ripple’s post [1] read against the asset-versus-contract distinction in the SEC release [2].
- The difference between the two groups was what the buyer knew about the seller, not the token itself. This follows from the July 13, 2023 opinion, which held XRP is not in itself an investment contract and rested the programmatic ruling on buyers not knowing whether they paid Ripple.
- The two sales channels were close in size. This follows from the SEC’s alleged figures quoted in the opinion: about $728.9 million institutional and $757.6 million programmatic.
In plain English
Ripple wrote in 2023 that it “secured a landmark victory establishing that XRP is not a security”. A court found in 2023 that Ripple’s direct sales to institutions under written contracts were investment contracts, which are securities, and that its programmatic sales on exchanges were not. There is also a 2026 statement from the US securities regulator. It says a token can be one thing, while the deal it is sold under can be an investment contract, which is a security. Ripple calls the 2023 result a win, and a crypto news site points out that Ripple’s token sales paid for much of its later growth.
Key terms
Sources
- The Road to Clarity Ends (for now) — Ripple, Tue Sep 15 2026 00:00:00 GMT+0000 (Coordinated Universal Time) Company-reported
- Release No. 33-11412: interpretation on the classification of crypto assets — US Securities and Exchange Commission, Tue Mar 17 2026 00:00:00 GMT+0000 (Coordinated Universal Time) Primary
- Q1 2025 XRP Markets Report — Ripple, Mon May 05 2025 00:00:00 GMT+0000 (Coordinated Universal Time) Company-reported
- Ripple's $4 billion acquisition empire: an audit — crypto.news, Sat Jul 25 2026 00:00:00 GMT+0000 (Coordinated Universal Time) Secondary
- SEC v. Ripple Labs, Inc., No. 20 Civ. 10832 (AT), Opinion and Order — U.S. District Court for the Southern District of New York, July 13, 2023 Primary
- Litigation Release No. 26369: Ripple Labs, Inc., Bradley Garlinghouse, and Christian A. Larsen — US Securities and Exchange Commission, August 7, 2025 Primary
- SEC v. Ripple Labs Inc., Document 973 (remedies opinion and order) — U.S. District Court for the Southern District of New York, via Justia, August 7, 2024 Primary
- SEC v. Terraform Labs Pte. Ltd.: SDNY Judge Rakoff Denies Defendants' Motion to Dismiss SEC's Claims, Rejects the Ripple Court's Interpretation of the Howey Test — Morrison & Foerster, August 4, 2023 Secondary
- Statement on the Agency’s Settlement with Ripple Labs, Inc. — U.S. Securities and Exchange Commission, May 8, 2025 Primary
- Landmark Victory For Ripple and the Entire Crypto Industry in SEC Lawsuit — Ripple, Jul 20, 2023 Company-reported
- Ripple Labs: District Court Holds That Direct Digital Token Sales Constituted Investment Contracts Under Howey, but Other Transactions Did Not — Skadden, Arps, Slate, Meagher & Flom LLP, July 17, 2023 Secondary
- SEC v. Ripple Labs, Inc. - Order on SEC's Motion for Remedies and the Entry of Final Judgment — United States District Court, Southern District of New York, August 7, 2024 Primary
- Meta-Gaming Regulatory Enforcement as Litigation Strategy: Ripple, Gemini and Townstone as Case Studies — Holland & Knight (SECond Opinions Blog), September 2, 2025 Secondary
Update log
- — Published.
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